Amazon Prime Video’s Ad-Free ‘Ultra’ Tier Sees Price Increase and Feature Upgrades
William Strasmore
March 14, 2026
Amazon has announced a price increase for its ad-free “Prime Video Ultra” tier to $4.99 per month, an adjustment that includes enhanced features such as support for five concurrent streams, 100 offline downloads, and 4K UHD video quality with Dolby Atmos audio.